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Dave Ramsey on the Future of Radio’s Business Model
January 8, 2013
Have an opinion? Add your comment below. "We don't sell the Dave Ramsey Show on Arbitron points - we sell it on results. We sell it on relationships. I don't have a single client that is advertising with me nationally, and I don't have that many even locally, that even know what my ratings are. The don't give a rip. All they know is that advertising on my show has changed their life. Why? Because we dug into their business, and we said, 'hey, how does your business work, who are your clients, what do they care about, what are their dreams, what are their fears, what are their nightmares? How can you and I get together and serve your clients using radio to do that?' It gets really exciting when you actually give a rip."
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As the demands of radio's business change – as advertisers look beyond ratings to effectiveness – how should broadcasters adapt?
That's the question Mark put to nationally syndicated talk show host, Dave Ramsey, who answers that it's all about being relational instead of transactional.
Click on the play button above to hear all of Mark's excellent interview with Dave, who goes on to say, "We don't sell the Dave Ramsey Show on Arbitron points - we sell it on results. We sell it on relationships. I don't have a single client that is advertising with me nationally, and I don't have that many even locally, that even know what my ratings are. The don't give a rip. All they know is that advertising on my show has changed their life. Why? Because we dug into their business, and we said, 'hey, how does your business work, who are your clients, what do they care about, what are their dreams, what are their fears, what are their nightmares? How can you and I get together and serve your clients using radio to do that?' It gets really exciting when you actually give a rip."
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