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WMMR's Pierre Robert and the Minerva Reveal
February 25, 2013
Have an opinion? Add your comment below. What do you get when you take a rusted out van with a lot of history and plenty of sentimental value to one particular local radio personality/institution, add in a would-be client, and debut the result in front of that personality and a massive crowd at the Philadelphia Auto Show? You get something that was "unnecessary" to do in the first place, yet illustrates how important the unnecessary things are to fire the passions of fans of one particular radio brand called WMMR (wmmr.com). Kudos to the folks at Greater Media, WMMR, Pierre Robert, CollisionMax (collisionmax.com), and to PD Bill Weston who allowed me to tell the tale. So is "unnecessary" to listeners necessarily the same as "unimportant"?
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Is "unnecessary" to listeners necessarily the same as "unimportant"?
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