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"We Buy Ideas, Not Media" - Q&A with "Anti-Agency" CEO Ric Militi
May 13, 2013
Have an opinion? Add your comment below. How do agencies see radio? Ask Ric Militi, head of "anti-agency" InnoVision LLC (innovisionnow.com). In Part 1, Ric talks about: 1. The difference between buying and investing in advertising. 2. Integrating advertiser messages into consumers' lives, not simply interrupting them with unwelcome spots - in-content and experiential media. 3. The ratings "slice" of the media pie is less important now than ever 4. The importance of on-air personalities in message delivery 5. How best to measure the "return" on the advertising investment 6. What Ric says to radio sellers who come in pitching ratings 7. The importance of the IDEA at the heart of the buy - "We buy ideas, not media," says Ric
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What's the best thing about the radio experience?
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