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Area 51
By Mark Ramsey
President, Mark Ramsey Media
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A Shocking Inside Look At REAL PPM Panelists
March 1, 2011
What are the behaviors and motivations of actual PPM panelists? Find out in this conversation between Mark Ramsey (markramseymedia.com) and Allen Kepler (broadcastarchitecture.com), who just conducted some groundbreaking research with real PPM users in a project NOT authorized by Arbitron. Why do panelists agree to take the PPM devices? Do they cheat? Do they tie a meter to a ceiling fan to keep it moving (hint: more than one said they do)? Find out that and more in this informative conversation with Allen.
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