Remove Unnecessary Words

You’ve probably heard of the phrase "less is more". That’s true in many aspects of life, including how you communicate. Less is more not only applies to the written word; it also applies to your on-air show or podcast. The ultimate success is when the listener sees themselves inside of your conversation in their own mind. You’ve not only captured their attention at that point; you’ve captured their emotions. I work with a few shows who are master storytellers. They share just enough to paint a picture and capture the listener’s attention without getting bogged down in unnecessary words or details. It’s natural for some, and a learned skill for others.

You can take this concept and apply it to social posts, videos, and blogs too. As an example, I’ve applied it in this article. There’s really nothing more to say.

HERE’S THE TAKEAWAY

Removing unnecessary words is a way of honoring your listeners. Be mindful of the precious time and attention that they so readily gift to you.

After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.