Proof That Radio Can Beat Spotify

Check out this feedback from someone who streams AND listens to radio:

Listening to Spotify playlists has its pros but doesn't have the same touch or experience as listening to a radio station with friendly conversations!” ~ Natasha (F25-34)

Natasha found this radio station from a billboard campaign. The radio station went all-Christmas in December and marketed the holiday music mix with the goal to attract new listeners. Guess it worked with at least one person.

HERE’S THE TAKEAWAY

Finding your competitive difference from other radio stations in your market is one thing. Providing value to attract and keep streaming listeners to your radio station or show is another.

Your future depends on it.

After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.