Freshen Up Your Brand Using This Idea

An updated logo can breathe life into your brand. I’m not an expert in this area, but I’ve collaborated directly with teams to freshen up logos a few times in my career.

So, I thought of you when I came across this article about the new hockey team in Seattle. The article, written by Jay Mistry, wasn’t about hockey; it focused on the amazing work of the Seattle Krakens design team in choosing its logo colors. Mistry explains the use of the color wheel and the relationship between colors.

FIND COLORS THAT COMPLEMENT IN 3 EASY STEPS

1.Look at the color wheel.
2.Find a color you love.
3.Look for the color directly across from the color you love.

That’s its “color opposite,” which is a complementary color.

HERES THE TAKEAWAY

You can create color schemes that are eye-catching. If you have zero say on your radio station or show’s logo, forward this to the person who does. Your influence could help freshen up the brand and help launch into an exciting new era.

After spending 25+ years working at some really great radio stations, Todd launched a coaching and consulting business, Beyond615.com, on March 15, 2021. There he strives to help others build confidence so that they can connect on a deeper level. He also serves as the Contemporary Christian Format Editor at AllAccess.com. He and his family live in the (615) area code, aka the heart of the CCM industry.