VideoAsk Can Help Radio Engage With Website Visitors

Engagement is the name of the game when it comes to growing a radio station or business. People need to feel listened to, after all. It’s no fun to spend time with a radio brand that only toots its own horn. Consistent and authentic engagement is the best strategy for creating long-lasting brand relationships. Creating a channel for two-way conversation is the best way to grow your email list, get feedback from visitors, and present a more genuine digital footprint.

But how can you achieve that on a static website? When you’re off the air, it’s a lot harder to crack jokes and keep people’s attention. But it’s actually not as hard as you think to stoke engagement on your website. You can do it by incorporating some of the same techniques that radio hosts use.

We’d like to introduce you to the VideoAsk app. It’s a tool that can help radio stations engage with website visitors in a powerful new way.

What is VideoAsk?

VideoAsk is a tool created by Typeform. It’s basically a professional, video version of Snapchat or instant messaging that businesses can use to ask and answer questions from visitors. It also has text-submission versions to allow camera-shy people to participate.

You can embed VideoAsk into your website easily, and visitors don’t have to download an app to use it. Create a series of short video questions for visitors to start up a conversation with individual guests. This low-friction environment is great for encouraging engagement, attracting people into your sales funnel with minimal investment upfront. The head of R&D at Typeform said, “It’s not just about collecting answers. We’re trying to create relationships.”

Now, you can continue one-on-one conversations with each visitor from your side of the application, customizing your answers and building individual relationships with potential customers. In a time when COVID-19 has made person-to-person interactions rare, VideoAsk is a great way to break down barriers between online visitors and business owners. Videos reveal so much more information than text, so this is a truly powerful new way to grow your business.

Key features of VideoAsk

Here are some of the key features of the VideoAsk app:

• Attention-grabbing vertical videos that resemble social media stories
• Two-minute time limit
• Text-response option (can be toggled off to force recorded videos, but risks reducing engagement)
• Multiple choice and calendar response options
• Automatic transcriptions of audio via Amazon Transcribe
• Conditional logic with multi-video series
• Searchable responses with filters
• Statistics that track your conversions per VideoAsk
• Integrations with other productivity apps like Slack, Google Drive, and Zapier
• Easy-to-use interface to store one-on-one conversations and share videos
• Web app, Windows, iOS, and Android-friendly

Our company, Killer Bee Marketing, uses VideoAsk to gather blog topics, convert leads, and get feedback from our website visitors. So how can radio stations use VideoAsk to engage with listeners? Scroll down and I’ll share some ideas.

How radio stations can use VideoAsk to engage listeners

Excited? There are a ton of ways that radio stations could use VideoAsk to engage listeners. Try gathering listener stories that can then be highlighted in blog posts, social media, and even a podcast. Another approach is to add VideoAsk to every DJ page on your website, allowing the audience to ask them questions via video, audio, or text.

Finally, you can use the VideoAsk app to support the all-important annual fundraiser. Embed a VideoAsk on a high-traffic page with a call-to-action to give. Be strategic, and you might duplicate some of the strong results that early adopters have experienced (like a 41% jump in your conversion rate).

Overall, radio stations are well-positioned to utilize VideoAsk to connect with their listeners. In fact, you’ve probably got the edge over every other industry. Why? Your fans are already primed and poised to connect with you live. They may already have called into your station, and they’re already excited to listen to your hosts talk.

VideoAsk is a great tool for bringing more authenticity to your marketing strategy. It’s also a great way to invest in your own digital assets, separate from content that lives on Facebook or Instagram. This tool presents an exciting opportunity to connect with your audience and build brand equity, one VideoAsk at a time.

Reach out to Killer Bee Marketing if you’re ready to generate some buzz for your station’s brand. We help radio stations grow their following with digital strategies that make you stand out.