The other day, I was watching a rerun of “House” – the brilliant TV show with Hugh Laurie at its center playing a doctor. The episode was about a ridiculously wealthy man who was very ill, and in what he thought were his last days, was hoping for a ...

Two of the three in-person conferences that I attended in 2021 (the rest were canceled) were Christian Media conferences. While those shows were well attended, they were muted to be sure. 2022 looks to be much the same - CES drew 30% of its normal attendees, ...

When we last got together here, we got into why listener interaction is a key ingredient to great radio, even in 2022. Shortly after sharing that, I came across a piece from radio researcher Jeff Vidler which furthered the case for shining the spotlight on your audience. ...

The ”Podcast Generation” not only tolerates longer conversations – they demand it. Think about the last podcast you listened to. Even if it was on the shorter end, it likely spanned 15-20 minutes of uninterrupted conversation. “Gen P” ...

Part of the DNA of any Contemporary Christian Music station is offering faith-based thoughts on the air. But we have to be careful to avoid “preaching to only the first row of the choir.” You have to OVERCOME being a Christian to do good ministry-based ...

Using email marketing correctly is like inviting someone over for dinner. They don’t see the laundry you shoved in a closet. They don’t know you burned the dinner the first time around. But they do get to see the real you. They get to sit at your table, meet ...

One of the many, many beautiful things about Christian radio is the everlasting message that Jesus brings to us and our hearts. The artists and songs may change, but like Jesus, the message remains the same - past, present, and future! This thought brings to mind the ...

What kind of person CALLS a radio show in 2022? It’s a fair question. It was actually a legit question before texting and myriads of digital distractions too. When I was a young gun on the radio scene, the pro’s claimed maybe two or three percent of our ...

This is a companion piece to my “The 5 Subjects” tip about Content. Ask yourself these three questions about everything you want to do every day: 1. Why is this on? “Because it’ll be funny” isn’t the reason. Lots of shows are fairly ...