10 Questions with ... Jeff MacFarlane

BRIEF CAREER SYNOPSIS:

If you're searching for Jeff MacFarlane at an industry event-or social gatherings of pretty much any type whatsoever-it's recommended you look toward the back, shadowy parts of the room first. Though he's admittedly as introverted as they come, the nearly 30-year radio veteran is never short on profound thoughts on life, family, spirituality and radio. Or a book recommendation. Or emphatic commentary on the Tampa Bay Rays and R&B bands. In fact, he may be one of the most thought-full people in Christian radio. That's why he needed to be asked some questions here.

1. What is your radio career path that's brought you to your current gig at The JOY FM?

I was working in sales, calling on paint stores, lumber yards and hardware stores in southwest Florida when I learned of WJIS-FM in Sarasota. Its the only stop on my radio career path. My initial interest in broadcasting was piqued during an after-class 'College & Career Day' at Broward Community College. The featured speaker was Joe Fisher (at that time, PD of WRBD-AM) Amazingly enough, our paths crossed just a few years ago during a project in Winter Haven with The JOY FM. Actual radio experience began right here at WJIS, where I've worked full-time since 1989. I grew up in Pompano Beach before the area was called South Florida, and was first exposed to CCM music on the Fort Lauderdale FM, originating from Coral Ridge Presbyterian Church.

2. Did you pursue any other career before settling into radio? Did you ever consider leaving radio to do something else? What could you see yourself doing if you weren't in radio?

I could see myself as a Siesta Key Beach Ambassador. Well, maybe an usher at Tropicana Field. I'm a huge Tampa Bay Rays fan.

3. Would you consider yourself more of a teacher or a student? In what ways do you find yourself most often mentoring and helping others in your radio/ministry community? In what ways do you see yourself still continuing to learn new things?

A student for sure. I'm surrounded by leaders in our company and community who I lean into for encouragement. Mentoring is best when it a two way relationship. Learning new things is easy; I am an avid reader. Implementing and applying new things? Very challenging.

4. Who have you looked to for inspiration, influence and support throughout your career, professionally and/or personally?

RTN [Radio Training Network] founders Jim & Ruth Campbell continue to inspire me. So many of my co-workers too. I'm surrounded by gifted leaders in nearly every role at our stations. Nashville friends as well. Most days I feel 'along for the ride'!

5. What is the biggest pro and con of the radio industry now compared to what it was when you started in 1989?

PRO: Relationships founded in companionship and community remain the irreplaceable longing of a listener's heart. Music and tech quality improvements and advances. CON: It's nearly impossible to 'walk in off the street' and get an opportunity to be a part. That said, we have a commitment to developing younger people.

6. Is it still as enjoyable choosing songs for TheJoyFM listeners as it was when you first started as a Music Director? What about the music selection process has changed for you, for good or for not-so-good?

One hundred percent as enjoyable. It feels like a calling even now. More data to consider and that is a good thing as long as my gut still has a place. And it does. Haha!

7. In your opinion, what are a handful of the most important songs to hit Christian radio throughout your programming career?

Tough question for an old guy. "Awesome God" by Rich Mullins; "Above All" by Michael W. Smith; "I Can Only Imagine" by Mercy Me; Amy Grant's pop stuff and the Charlie Peacock-produced acts accelerated things in my opinion.

8. Also, in your opinion, what are the greatest artists that haven't and most likely never will get airplay on Christian radio?

Chris Falson & Tommy Walker. Both write play and sing from a place with a soul and R&B feel, which is where my musical roots lie.

9. TheJoyFM has experienced a lot of growth over the past several years. For those who don't know, what have been the highlights of this transformation? Anything else on the horizon for the network from a organizational-growth standpoint?

For me, the highlight is the growth taking place in each of our people. Working together long term allows for the Gospel to work itself out in community. We get to love each other through lots of seasons - individually and corporately. Anything beyond the growth of our people will be driven by opportunities to expand that are as yet unknown.

10. When you're away from the station and work stuff, how are you spending your time these days? Anything coming on up a personal/family level you're looking forward to?

Away from the station, I love to read, preferably every weekend on Siesta Key Beach, my favorite. I try and get out to some live shows that involve my favorite acts like JJ Grey & Mofro, Ronnie Earl & the Broadcasters, Josh Hoyer & Soul Colossal. I just saw Bruce Katz Band last Friday-he leads an amazing trio, driven by his keyboard, including the Hammond B3. In 2019, my wife Lynn and I will celebrate 35 years of marriage. I'm humbled and grateful.