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The Holidays ... Good Time To Reboot
December 11, 2018
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Life is a series of moments and we certainly have had our share this year. The holidays are the perfect time to make new memories, recharge your brain, catch up on emerging lifestyle trends, and reprogram yourself to the realities of everything around you.
Personalities ...
We are a part of the world we live in and it's been difficult to stay focused on the business of music and radio. My advice between now and the new year is simple; we're still the gatekeepers of communications, the human connection. It's important for air personalities to use this time to re-focus on the verbal skills of concise presentation; it takes a lot of work to make what you do look easy.
Programming Decision-Makers ...
Try and rekindle what attracted you to this business in the first place -- music and fun. As things slow down around the station this time of year, take it back to the basics and reapply those thoughts to your strategic plan for the new year. My favorite two words: re-examine and repurpose. While you're searching for new ideas, remember the ones that worked in the past. The answers to questions might be sitting in the recesses of your brain; sometimes the holidays can bring things to light.
Happy Holidays!
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