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Keep An Eye Out For Opportunities ...
September 21, 2021
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Same Game … Fewer Players ...
This past year and a half has been one of the toughest our industries have ever faced. Whether or not you’ve been directly involved with all the changes, we've all been affected on some level.Make No Mistake ...
Don't fool yourself. No matter what you’re told, you’re part of a complicated business. At times it's like a dysfunctional family at best. If you lose your job, the most important thing is to remember to not take it personally. It's tough to do, but that's part of what you must do to survive. The fact is that unless you're screwing up or you’re in over your head, usually your termination is just part of a numbers game.Don't Try To Figure It Out ...
The numbers game is part of corporate policy, and it dictates change. Don't spend too much time trying to figure out why you are suddenly out of a job. If you fall victim to the game, move on to your next opportunity.Better Than Not Working ...
Some companies trying to save jobs ask employees to forgo raises or even ask some to take pay cuts. Please understand that this is part of their numbers game too. If you're faced with such a situation, remember, it's a lot easier to find a job when you have a job.Maintaining ...
We all want to maintain status quo and remain comfortable. If you're well-paid and successful, why leave? Maybe you won't have a choice. To continue to be employed in the radio/audio media business, you've got be aware of trends in music, syndication, social media, technology, research, and business.The Solution ...We Plan ...
We plan for death, we plan for retirement, to have families, for a rainy day, etc. Therefore, it makes sense to plan for the inevitable change in job status --whether it’s in six months, 10 years, 20 years, or never for the lucky few. But there will likely come a time when making a move might not be an option. These are the days of corporate takeovers, selling companies, asset reductions (layoffs), and constant management resets. I'm suggesting that you “work a job” and at the same time, plot for your next opportunity. Even with preparedness, we’re still never as ready as we should be.No Matter ...
Whatever it is that you do to make a living or aspire to, don't fall into a false sense of security. Things may be great right now, but in the back of your mind remember the words of the late Rev. Dr. Martin Luther King Jr, "The Urgency Of Now." Air personalities have a lot of time on their hands to put forth the energy towards new business opportunities. I see many air talents using social media to create new revenue streams. Programmers are expected to multitask and have less time for opportunity exploration. With that said, I know many PDs who make the time to prepare for their future.What I'm Saying …
Don’t be paranoid but be prepared. Unless you own your own business, the chance of retirement from where you work doesn’t play to a high percentage in modern times. Keep your options on alert for new ways to earn a living. We never expected a pandemic, but we've got one and we're still working our way through it. The good news is that it has forced us to re-evaluate a lot of things. "History is the best teacher." Use this moment in time to stay ahead of the job game and the corporate "do more with less people" strategy. -
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