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You Better Watch Out ...
December 6, 2022
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I'm not telling you anything you didn't know. This is the time of year that the radio industry goes from stepping up the pace to becoming a part of holiday traditions and relaxed lifestyle.
What You Do Is Important ...
Air personalities need to remember that you’re still the gatekeepers of communications and human connection. It is easy to get caught up in the bubble and lose sight of how listeners use radio and audio platforms. It's the perfect time to get out and do some individual research on your listeners. Catch up on new emerging trends and rewire your brain for the upcoming year.Decision-Makers ...
Try and rekindle what attracted you to this business in the first place -- music and fun. Two of my favorite words are “re-examine and recycle.” While you're looking for new ideas, think about the ones that worked in the past. The answers to some of your questions might be sitting in the back of your mind. Sometimes the holidays can jog your memory and revive a “a good idea.”Happy Holidays!
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