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AI, Programmers, Air Personalities ...
April 18, 2023
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Operations Manager, Program Director, Brand Manager, or Director of Programming ...it all depends on the defined duties of the position by the employer. As a programming boss, it's important to not only focus on the day-to-day operations, but also keep an eye on the big picture. This means recognizing audience lifestyle changes and making strategic adjustments accordingly. The traditional radio model is adapting as quickly as possible.
It Makes Your Head Spin ...
When it comes to programming a radio station, the job comes down to presentation. You're responsible for delivering a compelling product for the target audience. This involves choosing music, developing engaging morning shows (with syndication, giving it a local look), providing imaging direction, assisting with promotions, and marketing, and much more.It's Getting Crowded ...
Radio stations are facing competition from other sources besides other stations. The decision maker is also dealing with various platforms including the Internet, Digital Service Providers (DSP's), connected cars, online radio, social media, television, and more. Therefore, Program Directors must be constantly planning and strategizing to stay competitive. Despite all this, it's important not to forget about the local air staff crew.Necessary ...
You need to work with the people who talk on the radio to make sure they are doing a good job. It's like being a teacher. When you help the air staff learn, they become better at what they do. It also increases the possibilities that the station will be more fun to listen to.Show Your Air Talent How To Utilize AI ...
It's more than just air check critiques in 2023. Once you have educated yourself on AI (Artificial Intelligence), there are many things you can teach your air talent to use on other platforms your station is involved with. Talk to them about AI and other emerging technologies and platforms. All of it pushes up the air talent’s exposure to the audience. Terrestrial radio has become an Entertainment Center comprised of other platforms housed under one tent. Once you have a better understanding of AI, it's up to you to make sure your air staff knows all the ways to meet audience expectations.One Example ...
You can show air personalities how to use AI to collect content from various sources, such as news articles, blogs, or videos, that are relevant to their target audience. It could even suggest things to talk about based on its analysis. Also remind your air talent that they can pick and choose as they see fit. This is a tool to be used at their discretion and not AI's.Programmers Delight ...
And for the decision maker who loves statistics, AI can provide real-time analytics and metrics of an air personality's performance and audience engagement on various platforms. It can track metrics like listener demographics, engagement rates, and click-through rates. Yep, you can track to see if the air talent is connecting with their audience.It's A Good Thing ...
By involving your air talent in the AI creative process, you can help to build a more collaborative work environment and provide new opportunities for them to showcase their skills and creativity. Another side benefit for the air personality is the creation of outside revenue streams. It's something that might help make them see how AI is not their enemy. Well, at least not for now. However, imagine in the not so distant future, a Program Director critiquing a humanoid air talent fitted with AI points (Bits of information) that allow it to comprehend and adjust. Hmmmmmm ... -
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