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Like that wardrobe full of clothes that you haven’t worn in years, radio stations tend to get cluttered with stuff that isn’t relevant to the listeners’ enjoyment of the station. That shirt that you bought on holiday in 2019 looked good then….but hey, it’s 2023 and you haven’t worn it since!
Every single element on your station should support the brand and contribute to the listeners’ enjoyment of the station. If it doesn’t support the brand and doesn’t contribute to the listeners’ enjoyment, then one could say it is harming the brand and potentially causing the listener to tune out.
Let’s start with imaging: Are the promos too long, are they too wordy, are they promoting off peak shows that don’t really matter to the majority of the audience? Are there simply too many promos? Look at the scheduling of promos. Are they coming around too often?
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