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March 30, 2023
I’m Still ‘Feeling’ CRS 2023 … Are You?It’s been a couple of weeks since a large group of us in Country music and Country radio, converged on the Omni Hotel in Nashville for Country Radio Seminar (CRS 2023), the first fully attended post-pandemic CRS. CRS 2022 happened just as COVID was winding down, but ...
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Like that wardrobe full of clothes that you haven’t worn in years, radio stations tend to get cluttered with stuff that isn’t relevant to the listeners’ enjoyment of the station. That shirt that you bought on holiday in 2019 looked good then….but ...
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March 28, 2023
It’s Your Ear More Than Your Eye“It’s your ear more than your eye,” said CBS 60 Minutes creator, the late Don Hewitt. Broadcasters sometimes overlook the importance of audio. In television, what audiences hear is more important than what they see. Radio and podcast ...
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March 23, 2023
Are We Actually Programming Not To Lose?You’re watching a close football game. It’s the beginning of the second half, and Team A with the lead comes out and exhibits a very conservative approach, doing what is tried and true, minimizing mistakes and avoiding any unnecessary risks. Meanwhile, the ...
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March 21, 2023
Mic Order: Who Talks First?Who talks first, second, third, etc.? There are no hard and fast rules for mic order on radio and podcast shows. There are highly successful shows with a fixed mic order and highly successful shows with a varied mic order. Fixed Mic Order Almost all shows with one ...
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March 16, 2023
A 136-Year-Old Bookstore Teaches Us How To Be ‘Relevant’Everyone loves a comeback story. The Boston Red Sox in 2004 … Robert Downey Jr. … Steve Jobs. They all made comebacks and, ironically, became better versions of their previous selves. There is a very special recent comeback that caught my attention, and you ...
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March 14, 2023
Is Contesting Dated: RebuttalLast week’s blog on contesting drew a polarized response. We are not saying abandon contests; we advise radio stations to avoid designated caller and text contests that only engage the small percentage of listeners trying to win. Instead, focus on ...
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March 9, 2023
It’s Time To Really Collaborate (Emphasis On Really)A few weeks back, I read a story about artificial intelligence and its effect on the “deepfake” videos, where you see actual individuals you know say and do things, but it’s not really them. It’s what happens when one uses a form of A.I. The gist ...
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March 7, 2023
Is Contesting Outdated?Radio programmers have long believed contests persuade people to listen and listen longer. We are the only major medium still running them to encourage listening and to create awareness. The annual Jacobs Media Techsurvey reveals that most people are motivated to ...
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March 2, 2023
Let’s Increase The Info FlowAt a recent lunch with a Nashville label exec, we got into a discussion -- as those in our business usually do -- about the state of music as it relates to Country radio. The conversation worked its way into the radio station music selection process, and what labels are ...