2022 is about to come to an end and, as we make our plans for 2023, I have four very specific wishes for our format and our industry. Please note that these are not unrealistic, but they are hopes for industry leaders to take some big steps to get radio on the road to ...

A book loaded with examples as to how to get to the point. Imagine that! I just happened to finish a fascinating account of such in “Smart Brevity,” a recommendation to me of a book written by the gents who created Axios and Politico. The book details a ...

If you are a reader of our columns, you may recall my adventure trying improvisational theater. Despite how terrible I was, I grew a lot from the experience. I signed up again and after two classes I am still terrible. I learned about a wonderful improv tradition that ...

I have been a morning jogger for years and have passed my share of “regulars” along the routes in my various neighborhoods. About two years ago, I came across a new “regular” in my current neighborhood. I noticed that this guy waved at every car, ...

Your show or podcast is either a commodity or a brand. Commodities are perceived by consumers to be the same as the other products or services in that category. Gasoline is a commodity. Even when gas prices are low, we buy it strictly on price. There is little to no ...

It’s that time of year in Country radio. As we approach the holidays, we also enter the radiothon season. Whether it be for St. Jude, the Children’s Miracle Network, Toys For Tots or any local children’s hospital, there are some definite preparations and ...

The holidays are here soon and as we approach Christmas, you might be putting together your show’s community service campaign. It’s appropriate, it’s where listeners are, and the alignment is natural that you do something to help your ...

Legendary personality Scott Shannon announced his retirement from full-time radio a few weeks back. The impact this man has had on the business has also been “legendary!” He’s been a classic example of career reinvention, going from a well-known Program ...

Radio and podcast teams and ensemble casts are improvisational shows. “Yes, and” is the central concept for improv comedy. When a player introduces a topic, the other players must say “yes” to it and build on the discussion by adding something ...