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10 Questions with ... Angela Lange
January 1, 2007
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NAME:Angela LangeTITLE:Regional Director Of PromotionLABEL: Capitol NashvilleREGION:SoutheastBORN:AtlantaRAISED:Atlanta
Please outline your radio career so far:
I interned while in college at Atlantic Records / Pop Promotion for Larry King in Atlanta, then got a part time job at BMG Distribution as a college radio rep. Worked my way up through BMG as a field marketing rep, into country music product development, then started in country promotion with Career Records on the West coast in 1995 until 1997. Lyric St. Records from 1998 to 2002 as West Coast Regional, and came to Capitol as West Coast rep from 2002-2005, at which time I moved to Nashville to cover the SE region.
1. Go back in time. With the state of the industry today and knowing what you know now, would you still have chosen your same career path in the Music Industry? And, would you recommend a younger sibling to make a career in the Music Industry?
Absolutely! It has been a very fun ride so far. I started while still in college, and although the Music Biz has changed significantly, it remains my passion. Music always has been. I would even recommend it for my kids!
2. In our highly competitive music field, where it seems more and more that every artist needs something special to get paid attention too, how do you position your self, and your label, to get YOUR artists the shot they need?
I still feel it comes down to relationships. Especially in this format. It's amazing after so many years, who you know, and who comes back around in some capacity. Having this core of people, as well as making new contacts everyday, assures you and your artists the best exposure they can get.
3. You are the remaining survivor on a remote tropical island with no chance for rescue. You have a CD/DVD player with endless power. What five CD's are a "must" to have with you? What five movies?
CD'S: Rolling Stones "Forty Licks", Bob Mould "Workbook", John Mayer "Room for Squares", Kelly Willis "Kelly Willis", Queen "Greatest Hits Vol 1&2"
MOVIES: Princess Bride, Planes Trains and Automobiles, Bruce Almighty, This Is Spinal Tap, Snakes on A Plane (kidding)
4. What would you say is the toughest region in the country to work Country music today?
I think every region has their tough stations, and tough can mean so many things. Every region has their own unique challenges, and I feel what is important is to know what those challenges are, and address them individually.
5. Do you think that showcases, artist visits and conference room concerts are all viable in getting new acts introduced to radio?
Definitely! Getting the artist in front of radio staff is still the best way to get out there. Plus, you can never have too much pizza, right?
6. In your opinion does syndication contribute in a positive or negative way to how he charts are compiled?
Syndication adds to total audience impressions, so I would say they contribute in a positive way.
7. In your opinion, does the use of callout research help to determine "real" records?
We talk about this a lot. Research is a tool. I ask my PD's a ton of questions about our records; not only about research, but also about gut, artist performance in that market, etc, to get a bigger picture. Research is only a part of the equation.
8. If you had the opportunity to work any act/artist from the past, present or future who would it be?
The Beatles when they were starting out. How fun would that have been?
9. In this the day of many labels releasing just one or two singles on an artist in order to see how it does before actually investing in a complete project ... what do you feel this practice does to your creditability with programmers?
I am lucky enough at Capitol to not really have that situation. Mike Dungan really believes in the artists he signs. Therefore, we don't work singles, we work careers. And that, in turn, helps our credibility I believe.
10. What do you do in preparation for making your weekly radio calls?
I make sure I know as much about the station's play list before I call as well as get my questions ready for what is a priority that week. Each call is different, and each programmer is different, so I want to be up to speed as much as I can before each call, so as not to waste his or her time or mine.
Bonus Questions
1. What is the first artist you ever worked to radio?
Lee Roy Parnell (still love him)
2. Do your remember the first record that you ever bought?
Shaun Cassidy
3. Do you hate talking on the phone when you're not working?
No, can you believe it!?
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