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Dolly Parton
Feb 2, 2021
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Dolly Parton has re-recorded her early '80s hit, "9 to 5," as "5 to 9," for a commercial set to premiere during Super Bowl LV. The ad promotes website building platform Squarespace. The commercial was directed by Academy Award winner Damien Chazelle ("La La Land") and choreographed by Tony Award winner Justin Peck, and marks Squarespace's seventh appearance at a Super Bowl. Previous campaigns have highlighted celebrities including Winona Ryder (2020), Keanu Reeves (2018), John Malkovich (2017), Key & Peele (2016), and Jeff Bridges (2015).
In addition to the commercial, Squarespace will power the website for Dolly Parton’s namesake perfume, set to go live just before the Super Bowl. Fans can sign up for more details at DollyFragrance.com.