Lee Ann Womack
Jan 10, 2011
Join My Village, a "click to commit" social change initiative, is launching the second year of its online community with a new partner: MCA/Nashville artist Lee Ann Womack. With this program, fans will have the power to release up to $500,000 of General Mills' charitable dollars for economic and educational opportunities for women and girls in Malawi. The campaign is a partnership between General Mills and international humanitarian organization CARE.
To unlock the dollars, users can visit www.joinmyvillage.com to learn more about girls and women in Malawi and be a part of the change in their future. Watching a video about a girl's new opportunity to attend secondary school, reading a story of a woman starting her own business, or listening to a sample of African music from a Malawi village enables users' 'clicks' to release donations from General Mills. In addition, General Mills will match all individual donations dollar for dollar, up to the $500,000 goal.
"We believe that if more people are simply aware of the issues, stories, and people of Malawi - even if it's only through watching a video or listening to a song - more positive, sustainable change can happen," said Ellen Goldberg Luger, Vice President of General Mills Community Action.
Womack will appear in a public service campaign, various events and social media activities to raise awareness. Womack has also set a goal of rallying 100,000 of her fans to join the effort during her upcoming 18-city tour with George Strait and Reba McEntire.
"As a mother of two girls, I see the opportunities that education has created for my daughters' future," said Womack. "I believe that every girl in the world has unlimited potential and by supporting Join My Village I know we can provide girls with opportunities to learn, achieve and improve their future."
Check out more about how to become involved with Join My Village at www.joinmyvillage.com. For more on Lee Ann Womack, including tour dates, visit www.leeannwomack.com.
By Karen Goodner
