Rodney Atkins
Mar 7, 2011
Curb/Nashville artist Rodney Atkins has teamed with Massey Ferguson, with the announcement that Massey Ferguson will be the "official tractor" of Atkins.
"I've never been one to stray far from my roots on the farm," said Atkins. "And hard work and love of the land are a big part of that. I was raised with a love and devotion for this country and the principles it was founded upon. I'm proud to share the stage with a brand like Massey Ferguson that embodies those same core values."
Throughout the year, Atkins will be involved in activities ranging from national advertising to dealer tie-ins, social media campaigns, contests and national Farm Shows.
"It is a tremendous honor to have Rodney Atkins as a face of this brand," said Meghann McNally brand marketing manager for Massey Ferguson. "His songs connect to those close to the land, who take pride in and know the value of a hard-day's work. Those are the same standards that this company was founded on and the standards by which we work today."
For more information about products from Massey Ferguson, visit www.masseyferguson.com. Also check out Rodney Atkins talking about the partnership at http://www.youtube.com/user/agcocorp?feature=mhum#p/c/0/eJUWJvxL_q4.
For more on Rodney Atkins, visit www.rodneyatkins.com.
By Karen Goodner
