Toby Keith
Mar 7, 2011
Show Dog - Universal Music artist Toby Keith has a new venture. He is set to release Toby Keith's Wild Shot Mezcal, a handcrafted 100% green agave spirit, authentic in its Mexican heritage right down to the worm at the bottom of the bottle.
"I have always been fascinated with Mexico and the drink Mezcal," Keith says. "It is a part of my life. Mexico is a theme that runs through many of my songs, including my recent single 'Bullets In The Gun.' The tradition and history of Mezcal is magical to me, and dates back to 16th century warriors celebrating the defeat of their enemies."
Keith points out that the agave worm in every true bottle of Mezcal is not decoration. "It's not there for the look," he says. "It is there to be eaten. It is believed that the worm will bring wondrous experiences and every individual's will be different. There is a void in the market place in getting this drink to the average person, so it seemed natural for me to start a business selling Toby Keith Mezcal."
Wild Shot will be imported by Shaw-Ross, a leading importer and marketer of fine wines and spirits.
"Toby has the ability to create global awareness and our distributors have the ability to take that message to the market," says Vincent Viola, president of Shot And a Beer which has partnered with Keith for Wild Shot. "This partnership will create a new category for the spirits industry as there are virtually no Mezcal products on the market compared to the number of Tequila offerings."
And Toby has some advice for future customers: "You drink it like Tequila, but I think it goes down a lot smoother. It is something I believe is to be enjoyed."
For more information on Toby Keith visit http://www.tobykeith.com.
By Jim Asker
