Keith Urban

Capitol/Nashville artist Keith Urban is set to release his first fragrance for men, "PHOENIX by Keith Urban." He is releasing the fragrance in partnership with Boom LLC and is expected to launch in October. The price point on the new fragrance ranges from $24 to $48.

Urban said, "I grew up with a father that had great taste in music, cars and colognes. So the idea to eventually create my own fragrance seemed natural. I've always loved the feeling that comes from finding the right scent and the way it can say so much about a person. We created Phoenix to express just the right blend of masculinity, mystery and sensuality."

Urban worked closely with Boom on the creative package design and fragrance development. "Keith was very hands-on with this process and we are confident that it will be well received by his fans and that his international appeal will translate into commercial success for PHOENIX," said Art DeGaetano, President & CEO at Boom LLC.

Urban said he envisioned PHOENIX as a modern twist on a classic, creating a leathery scent described as "sexy, rich and masculine."

Fans will get a sneak peek of PHOENIX during Urban's " Get Closer 2011" world tour. The promotional campaign, which features giveaways and sampling opportunities, including the distribution of scented PHOENIX tattoos at all future concert venue stops in the USA, marks the first time a cologne will be marketed in conjunction with a Country music concert tour. Fans will also have access to an exclusive online pre-sale at www.KeithUrban.net/PHOENIX.

For more on Keith Urban, visit www.keithurban.net.

By Karen Goodner

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