Tracy Lawrence
Nov 7, 2011
Country artist Tracy Lawrence has announced that after Fox Sports South Network adapted his song "Saturday In The South" as it's college football theme earlier in the year, CBS Sports Network has just selected the song for their College SEC Football telecasts.
Each week during the CBS sports telecasts of SEC football, Lawrence's "Saturday In The South" is slated be part of an LG Sponsored vignette series.
On Saturday, October 22nd, Lawrence took time to soak in a little "Saturday In The South" of his own by attending the LSU vs. Auburn game to perform for the CBS Sports telecast. CBS Sports filmed his performance with plans to use the video of song in future campaigns on various platforms including CBS Sports and CBS Sports Network websites. In addition, Saturday's entire performance was made available online at the networks website during the game.
During the game, Lawrence had the opportunity to visit with CBS Sports commentators Verne Lunquist, Gary Danielson and CBS producer Craig Silver to celebrate the new relationship with the network.
"I am excited that CBS Sports has chosen 'Saturday In The South' to be part of their telecasts," said Tracy. "It's great to see Country music being utilized in several football campaigns this year and I'm proud to be part of it."
For more on Tracy Lawrence, visit www.tracylawrence.com.
By Karen Goodner
