Kenny Chesney

Blue Chair/Columbia Records Nashville artist Kenny Chesney is already off and running on his "2013 No Shoes Nation Tour," but before the band took the stage for their final rehearsal at Raymond James Stadium in Tampa recently, a special guest gave a pep talk to the entire band.

Chesney, a huge sports fan, enlisted ESPN Commentator, Jon Gruden, who was the youngest coach to win a Superbowl, to address the group. "Jon is easily one of the most passionate people I know," said Chesney. "He knows how to inspire and fire people up... and to have someone like that talk to me and the guys, well, I couldn't think of any way better to get this year started!" The tour kicked off in Tampa on Saturday, March 16th.

In other Kenny Chesney developments, the artist and Costa announced the introduction of five new Chesney-inspired limited edition sunglass styles, coinciding with the start of the tour.

Each of the styles will be available in a variety of bright new frame colors, including the orange-to-red Tequila Sunrise and the brown-to-green Crème de Menthe. They will also feature Chesney's signature on the inside of the temple arms.

"I took a lot of time to help design the look and feel of this year's line of sunglasses," said Chesney. "For something to have my name on it, I take a lot of pride making sure the end product lives up to my high expectations in terms of quality and performance. These Costa sunglasses have my personality showing through - they work hard, but they definitely know how to have a good time, too."

Five dollars from the sale of each pair of Kenny Chesney Costa sunglasses will be donated to the Coastal Conservation Association (CCA), a grassroots advocacy organization dedicated to ocean and coastal conservation programs.

Each of the new Kenny Chesney Costa sunglass styles will retail from $129 to $199 and will be available for purchase while supplies last at participating retail outlets and online at www.costadelmar.com. A list of Costa retail outlets is available at www.costadelmar.com/shop-instore.

For more on Kenny Chesney, including an up-to-date list of concert dates, visit www.kennychesney.com.

By Jim Asker

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