Taylor Swift

Big Machine Records artist Taylor Swift launched her North American "RED Tour" this month, and tour sponsor Keds(r) is providing concert-goers with a unique interactive activity at each venue along the way.

As the sponsor, Keds(r) has designed a custom shoe to commemorate the event. The limited edition Champion sneaker will feature the names of each city throughout the tour. To get a peek of the shoe, a Keds(r) Style Studio will be placed in each venue. In addition to viewing the design, fans can receive exclusive access to ordering, and learn more about all of the brand's footwear and apparel.

Keds(r) will also have a "Keds(r) Share Fearlessly" video set at each venue, encouraging girls to share stories of bravery, self-confidence, friendship and style, for a chance to be featured on Keds(r) website, Bravehearts.com. Throughout the length of the tour, Keds(r) also will be running giveaways that include seat upgrades and backstage tours in every city.

"We're thrilled to be part of Taylor Swift's North American "RED Tour," and to be offering our fans fun and exciting ways to experience Keds(r)," said Rick Blackshaw, president, Keds(r). "The tour shoe is the first of its kind and is a really unique memento of the concert experience. We can't wait to meet our fans, hear stories from Keds(r) girls across the country on what makes them brave, and help inspire as many girls as possible to be fearless."

For more on Keds(r), or the new "RED Tour" shoe, visit Facebook.com/Keds. To see the stops on Taylor Swift's North American "RED Tour," visit www.TaylorSwift.com.

By Misti Douglas

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