Joey + Rory

Country duo Joey + Rory has partnered with the Kraft company to help amplify a number of marketing initiatives this year, including sponsorship of the Academy Of Country Music (ACM) Awards and involvement in Walmart's Fighting Hunger Together initiative.

Leading up to the 48th Annual ACM Awards on Sunday, April 7th, Kraft is sponsoring the ACM Expo at The Orleans Hotel and Casino as part of the Academy of Country Music's "The Week Vegas Goes Country" events. Joey + Rory will visit the Kraft booth to sign autographs and debut "Enough," an exclusive song they wrote for the Fighting Hunger Together initiative.

Fans can also visit the KRAFT booth for a chance to win special giveaways, including a VIP trip for two to Nashville. The vacation package includes a 3-night hotel stay, breakfast or lunch at Joey + Rory's restaurant, Marcy Jo's Mealhouse, and a backstage pass to several landmark Nashville attractions including the Grand Ole Opry and the Country Music Hall of Fame and Museum among others.

Kraft will be shooting cooking demos from Marcy Jo's Mealhouse, Joey's restaurant outside Nashville, and it will air on BetterTV. Joey will shoot a grilling theme "cooking demo" in late April in Eagle Rock, MO for Better Homes and Gardens, KRAFT and Weber Grills.

For info on Marcy Jo's Mealhouse, visit www.marcyjos.com. For info on the Joey + Rory continuing partnership with Kraft, visit www.facebook.com/kraft.

By Jim Asker

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