Zac Brown Band
May 26, 2013
Atlantic/Southern Ground artist Zac Brown and the Zac Brown Band have partnered with Landshark Lager in order to give fans a unique, all-access pass to the band this summer. The group will be featured on a special, limited edition 16 oz. can of Landshark Lager. Three cans will be designed throughout the summer, with the first edition on sale now.
"We're always looking for new ways to connect with our fans," said Zac Brown. "We give them our all on stage every night and we hope the Landshark cans will give them another way to enjoy good times with us this summer."
Landshark also boasts a blippar app, which will give fans exclusive access to behind-the scenes content. Additional content will be posted on the Landshark Facebook page (facebook.com/LandsharkLager) each time a new can is created.
"Just as each Zac Brown Band concert is unique - from the 'Eat & Greets' to the moment the band walks off the stage - Landshark is giving fans a unique way to fully immerse themselves in the ZBB experience," said Landshark Lager Brand Manager Michael Lourie. "Longtime and new followers of the band will get a fun, surprising and intimate view of the band that's unlike any they've seen before."
On Landshark's Facebook page, fans will be asked each week to get their "Fins In" for digital challenges that unlock new features from the band. Part of this digital experience includes a national sweepstakes, where one fan and three friends can win a VIP trip to the Southern Ground Music & Food Festival in Nashville.
The first can's design was inspired by ZBB's "Eat & Greets," where fans gather with the band prior to the concert to feast on a Southern meal prepared by Southern Ground Executive Chef Rusty Hamlin. The design pulls inspiration from Southern dining, as well as ZBB's laid-back attitude. The second and third custom cans hit shelves on Monday, June 17th and Monday, August 5th, respectively.
By Jaclyn Carter