Craig Morgan
Nov 10, 2013
Black River Entertainment's Craig Morgan, a former EMT (emergency medical technician), has announced a national awareness campaign in partnership with Kidde Fire Safety and the National Fallen Firefighters Foundation to remind families to 'Be a Safety Hero' by following five simple home fire safety steps.
The artist will be featured in TV and digital spots, along with Nashville firefighters will remind families of these steps. Each year, approximately 3,000 people die in home fires in the U.S., with most fires happening during the winter. Kidde, a leading manufacturer of residential fire safety products, is a part of UTC Building & Industrial Systems, a unit of United Technologies Corp.
"As a former first responder, I've seen the damage home fires can cause. Many home fire deaths are preventable, and I want to do what I can to help keep families safe," said Morgan. In 2011, Morgan put his EMT training to use and rescued two children from a burning house in his home state of Tennessee.
The National Fire Protection Association reports two-thirds of home fire deaths occur in homes with either no smoke alarm or no working alarm. Kidde's 'Be a Safety Hero' program focuses on these five steps:
- Replace smoke alarms older than 10 years old with units featuring a 10-year sealed-in battery. Kidde's Worry-Free line provides a decade of continuous protection with no low-battery chirps.
- Place fire extinguishers on every level of your home and make sure they are within reach.
- Install carbon monoxide alarms on each floor and near bedrooms.
- Develop and practice an escape plan with your family. Know two ways out of each room.
- Show your commitment by taking and sharing the pledge at alarmpledge.com; you'll help your family and help reduce the risk firefighters face when responding to a home fire.
To help families get started, Kidde will donate 5,000 of its new Worry-Free 10-year sealed battery smoke alarms to fire departments at 10 stops during Morgan's 2014 tour - a $125,000 retail value. Kidde will donate another 1,000 Worry-Free smoke alarms to the Tennessee State Fire Marshal's Office smoke alarm distribution program. In this year alone, the fire marshal's office has distributed more than 30,000 smoke alarms to fire departments across Tennessee and saved 38 lives.
"Kidde's mission is to help save lives, and we are pleased to work with Craig, the Foundation and all of the partners on this campaign," said Chris Rovenstine, vice-president, sales and marketing, Kidde. "Dead or missing batteries are the main reasons smoke alarms don't sound in a fire. By providing sealed-battery smoke alarms to local fire departments, we can help protect families who otherwise may not be able to replace an outdated alarm."
To view the safety vignettes, learn more about the steps or to take the pledge, visit www.kidde.com or follow the company on Twitter: @KiddeSafety.
And for the latest Craig Morgan news, visit www.craigmorgan.com