Shania Twain

Shania Twain has teamed up with Panthera, the world's largest cat conservation organization. She will serve as Global Ambassador of Panthera's newly-launched leopard conservation initiative, "Project Pardus."

"The image and spirit of the leopard is an inspiration to millions around the world, including myself," said Shania. "That it is also the most oppressed of the big cats is almost unknown. If we're to save this animal in the wild, we have to get ahead of the curve before it suffers the same fate as so many other species that we once felt to be secure in their numbers. I feel privileged to give back to a creature that depends for its future on what we do now to save it... and I urge the wider world to join Panthers and me in the mission," she continued.

Shania first learned of the program after meeting Panthera's founder, Dr. Thomas Kaplan.

"Shania got the nature of the challenge and embraced the mantle, immediately," he said. "She has now become a role model... yet again. Shania's passion for nature is an integral part of who she is, and her empathy for wildlife is inspirational. What Shania has done to translate her charismatic identification with the leopard, and to join with Panthera to raise the red flags regarding the leopard's future, is a huge breakthrough for our cause. Moreover, by "giving back" to an animal that has a "global brand but not a copyright," she is leading the way in showing that all who benefit from- and indeed enjoy- the iconic image if the big cats, should welcome the opportunity to save them," Kaplan added.

For more information, visit www.Panthera.org or ShaniaTwain.com.

By Misti Douglas

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