Miranda Lambert

Miranda Lambert has partnered with the Ram Truck brand to launch a new marketing initiative this week featuring a song entitled "Roots And Wings," which Lambert wrote exclusively for the campaign. The advertising initiative includes television, print, digital, social media, and long-form video elements and coincides with Lambert's current "Certified Platinum Tour" to include cross-promotion and branding at multiple concert venues across the country.

"I am very inspired by what the Ram brand stands for -being who you are, working hard, staying true to your roots," explained Lambert. "I wanted to write a song that would represent all of those things. 'Roots And Wings' is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery, and I hope it speaks to people the way it does to me."

Campaign videos can be seen by visiting www.youtube.com/ramtrucks.

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