Redneck Riviera

John Rich, one half of the Big & Rich duo, plans to expand his Redneck Riviera brand - which includes footwear, clothing, and home goods - in to a restaurant chain. The first of the restaurant store fronts is currently slated to open on Lower Broadway in Downtown Nashville next year. Rich has partnered with Acumen brands for the expansion, and plans to honor vets and active duty military in the new venues with a Heroes Bar, where the first Redneck Riviera Beach Beer will be on the house to each serviceman and woman or veteran who enters. Rich, a former winner of "Celebrity Apprentice," is also planning a new line of liquor bearing the brand, as well as a possible television show and music festival tie in. For more information, visit www.RedneckRiviera.com.

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