CPR Promotional Check-Up - Jul 6, 2011

Used Cars

Came up with a bit for one of the stations that would be great, would provide web content and would be free because, well, the client would be paying for it.

Ever see the "Seinfeld" episode where Kramer sold his clothes to Banya? Without thinking about how he'd get home?

What if the morning show walked up to people on the streets and offered to buy their car. On the spot. Here's the money. You have 10 seconds to decide. Here's a box to clean it out and cab fare to get home. Clocks ticking. What's your decision?

Great way to get out the client message and the video content would be funny.

Used Clothes

What would be the next logical extension of this?

Your morning co-host or mid-day person gets women to sell her their clothes. Video person in tow, she walks up to people on the street, asks them their size, and using giftcards from a clothing store, bribes them to sell her their stuff on the spot. She'll give them a bathrobe she stole from a hotel and cab fare home in addition to the giftcard.