CPR Promotional Check-Up - Aug 18, 2011

BrasX7000

That was how many Magic Broadcasting collected last year for their breast cancer campaign in October. The string-the-bras-across-(body of water) bit is slowly inching its way, cup-by-cup to being a stereotype event. A station-to-remain-nameless is going to collect them and instead of looping and stretching, are going to cover a local landmark in them. Just as good and DIFFERENT.

Back To School

• It's very popular at Christmas to have people submit photos of their kids crying on Santa's lap. Me? I'd post photos of crying, mournful kids on the first day of school.
• One of the stations has concert tickets and were looking for a BTS angle. My suggestion? Have people trade the midday jock their lunches for the tickets. And they really DO need to bring a PB&J or Lunchables when they come to get the tickets.

A Great Promotional "Suffix"

Stick "kakke" on the end of a term and you are 7/8ths of the way to a killer bit. Like at a station that shall remain nameless where they're going to do "Fookakke" and use a t-shirt cannon to blast tickets onto a crowd of people. I get paid for this. My mom's spinning.