CPR Promotional Check-Up - Nov 15, 2011

An Actual Turkey Shoot

If you're not bathing your audience in Thanksgiving hooks, bits, themes, contents and topics, that would be pretty sad.

I lobbed out a Turkey Shoot thing that one of the stations is going to do and BRMB in Birmingham UK was first on it. The proper, polite, professional and erudite British "get" 8th grade humour more than we do. But, they also did the Naked Wedding. http://www.brmb.co.uk/shownews/paintball

The other option is to sell paint balls for a buck each and donate the money to charity.

Think visually:

If you're Bob from News Center 5, are you going to trek over to a station to cover a Facebook topic about funny relatives, or to capture on tape people blasting the crap out of a DJ dressed as a turkey?

Zactly.

An On-Line Turkey Shoot

You have a full week for your web guy to figure out how to do this. Next weekend, the weekend before Thanksgiving, what if your weekend contest was done on the website? WOW Country in Boise did an actual shooting gallery on their website for some kind of hunting -related client. Using your mouse you tracked ducks flying across the screen and tried to click and shoot them.

Frozen turkeys would be the optimal prize. But really, pre-holiday, the theme could be expanded to whatever you've got to giveaway.

The Easiest Client Sponsorship Ever

One of the stations is doing their Dr. Pepper pitch for 2010. Have them sponsor the staff softball team. You don't have one? Make one. It's your "in" to every community and charity event next Spring and Summer.