CPR Promotional Check-Up - Jul 7, 2017

Because Men's Rompers Were So Two Weeks Ago

This will separate the boy talent from the men talent. http://wfla.com/2017/06/02/lacey-shorts-want-to-be-the-new-mens-fashion-trend-this-summer/

Limos

We tend to forget that for the average person stumbling around out there, riding in a limo is a very very rare occurrence, ie; consequently it is unique and very very special. I worked at a station where we would go through bursts of just lots of concert ticket contesting, with a competitor who would have equal numbers of the same tickets for giving away.

So all winners qualified for limo and dinner before the show at some place that was good and that we had trade with. And the limo was traded.

Win. Win. And our giveaways sounded if not bigger, definitely cooler.

One of the stations has a unique client problem. There is a major event where up to 30,000 people will be coming to the market for a couple of days. There is, just ten minutes from the event, an outlet mall that would like to lure them over to drop some money.

Answer? Free limo runs from the event and back. People will go for the free limo....and then sit there for an hour for the ride back.

The Best Charty Promotion Of 2017 (So Far)

From Jackson Spade at Y-94 in Fargo. http://y94.com/lemonade-stand/

Spray Chalk

It's still one of the best ways to Rambo (verb) a concert or event.

But cans of the paint are not cheap, so a promo person McGyver'ed (verb) a recipe. I get asked a few time a year for it, so here ya go.

The following ingredients are approximate. You may have to play with it to get it the way you want.

2 cups of water

10-15 spoons of cornstarch

Your choice of food coloring

Mix all contents into a jug and shake well (until corn starch clumps are gone).

Pour into a spray bottle and go to town. You will need to shake the spray bottle continuously while using to keep from clogging the line and clean it out including the straw completely after use as it will clog. Get multiple spray bottles. Even with the shaking and cleaning the corn starch will most likely clog a couple of them up and they usually won't last past a couple of uses.