CPR Promotional Check-Up - Aug 10, 2017

"Will It Melt?"

It's coming back at a station and is one of the best heat wave bits that I know of. Basically you get a random item off a sales person's desk and place it outside at 8 am. On Facebook or Instagram you ask people to guess whether it will melt or not. Out of everyone who predicts correctly, you grab one person at 5 pm for passes to a waterpark.

"The Schools Won't Allow Us To Set Up"

Most of the time they won't when it comes to highschool football, so the option that I prefer is to get out a schedule and a map and hit 4 or 5 games over the course of the evening. Pull up, leave someone with the vehicle, run in, snap some photos, hand out some glow sticks or foam fingers, get your requisite call, post a shot and take off. You can hit WAY more people and not have to deal with going through channels to get a 10 X 10 spot outside the stadium while everyone is inside.

Pennies From Heaven

This came up today because a station is having challenges "cracking" highschool football, ie: what I just posted above.

Pennies From Heaven is a school spirit content that awards a concert to the school that collects the most pennies. KDWB was able to land a really big bank client with the contest.

One way to make it palatable to the schools is to return each schools collected money...to the school. As opposed to one centralized charity.

Every school needs money for something, so Forest Lake didn't win the KDWB contest with Raven, BUT, the $859.26 they collected is going to help fund the band trip to DC in April.

Win. Win. No, repeat, NO school is going to turn down money.