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CPR Promotional Check-Up - Nov 17, 2017
November 17, 2017
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Me Too/I Did
It's something that should be looked at, as in "Do we want to create something that will acknowledge the campaign on a local level?" A very very smart Programming person said that they were concerned that if the talent were doing "Me Too", that people would think that their cluster was a hotbed of harassment and innuendo. Good point.
But you have a platform for being an enabler. You could do a version of "It Gets Better" using listeners who you find have "Me Too'd on social media.
I saw this from a radio guy: I have a guy friend who posted, "'I did', either make repeated unwanted gestures towards a woman or remained silent watching harassment take place". It was a brave sentiment and showed that men's voices do not have to be perpetually disparaging.
Duck, Duck, White Elephant
One of the iHeart stations has an appliance center client that is going to do a white elephant event and gift exchange a couple of days after Christmas. What if the gift exchange was based on a giant game of "Duck, Duck, Grey Duck". When the emcee announces, "White elephant", you grab the package closest to you or the chair that is closest to you and you get the crappy gift that it designates. And hopefully it's not the salad shooter that you contributed to the promotion.
Movie Tickets For A Year
The week after Christmas can be kind of this Black Hole Of Nothingness with everyone on vacation and just some promos for a club gig.
If there's an agency that places the screenings in your market, see if you can get a name or two on their list of people who get tix to everything. They usually have one of those.
Then you have something to talk about. Either do some contesting during the week or direct people to your inevitable countdown to recite the artist/titles all back when it's over, or take literally the last call of 2017 to win. It's a GREAT prize that should cost you nothing.
Holiday Parades
Many of you will have the opportunity to have a float or unit (I said "unit") in your city's parade. As exciting as having the DJ's dressed up and waving at the crowd would be, how about putting a big dog house and a piano on the trailer and have all the airstaff recreating the dancing auditorium scene from "A Charlie Brown Christmas". Music blaring. Dancing. Everyone knows that movie.
Morning Show Psychage
It might be fun to take a look at 2018, in which case you'll need a psychic. Victoria Bullis is taking bookings at www.victoriabullis.com
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