CPR Promotional Check-Up - Mar 13, 2018

Contests, By The Numbers

If you are not subscribed to James Cridlands weekly eblast, you should be. james@cridland.net

I'm not surprised at this, at all. People really have a hard time grasping the concept of marketing and why in the name of Wiilie Aames we would give money away. The bigger the sum, the more unobtainable it can appear.

http://mediaconfidential.blogspot.com.au/2018/02/study-its-no-contest-bigger-isnt-always.html?utm_source=james.crid.land&utm_medium=email&utm_campaign=james.crid.land:2018-02-12

When you get into the Big Money, $5000 seems to be the magic number for some reason. Over and over and over, boom, that's the number that will move the needle. The River in Nashville did the Fugitive for $5000, it was huge and they brought it back for $10,000. Rich said that they could have done $5000 and it would have been great. The bigger sum didn't make a different.

WPGC in DC was #1 for about 20 years and their ode to contesting was The Money Man. $100, three times a week. (Mileage may vary)

The Best Morning Show Feature You Haven't Heard Of

This has really taken off for Jeff & Jenn at Q-102 in Cincinnati. http://www.wkrq.com/the-jeff-jenn-best-friend-game/

On-Site Audience-Holders

As exciting as it is to see someone spin a prize wheel, there are possibly better ways to keep a crowd in front of your booth.

The Secret Sound has always worked because it plays to the 96% of people sitting in their cars. The non-players get sucked in. Name That Tune is that concept for things like festivals and outside concerts.

If Carolina Blue tuxes are wrong, I don't want to be right.

This is from a college station but I saw the engineer in Baltimore create basically the same set up for about 50 bucks.

It allows you to meeting the contestants, banter, delay (manage your prize inventory) and then play the game. Promo person starts a hook, contestant hits their buzzer/light, the promo person hits "stop", if the contestant's guess on the title of the song is wrong, the promo person hits "start" and it picks up where it left off. If they were right, they hit "forward" to the next hook on the CD or on the device you're using.

It will most assuredly build a crowd and really, you're just rewarding people for knowing your music.