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CPR Promotional Check-Up - May 23, 2019
May 23, 2019
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Winfluencers
We're pretty awful with trumpeting our winners with a few exceptions like KS95 in the Twin Cities and K-Earth in LA. K-Earth milks each winner for as many promos as they can get.
If you have a highschool student win some kind of contest like backstage passes, always always make sure you send their school newspaper a photo of them with the artist. Ditto with outlying areas of the market. If someone in Cannon Falls wins tickets to meet NKOTB, send their local paper a press release.
So what if, with all your contesting, you gave the winners a second chance drawing. Share and hashtag on social media that you won and get tossed into a monthly drawing. If they're engaged enough to try and win Cardi B tickets, they'll definitely boast that they won for a shot at another prize.
Sigma QYK
Travis Daily had a moderately brilliant idea for the Garth Brooks show in Gainesville on Saturday night, which is a couple of hours away WQYK in Tampa. He found a frat, gave them some tickets and station shirts to wear and they worked the area around the stadium, greeting people and handing out swag.
With concerts, whoever brings the most bodies is going to win. And sometimes you just need to be creative about how you find them.
Poke The Old People
Radio is cyclical. We tend to forget methodologies for a decade and then rediscover them. Like the "Um Game" which Terry O'Donnell has brought back to Kiss in Albany.
Or using your aged parents as your comic foils, like Special Ed at WiLD in Tampa did with Poke The Old People. https://soundcloud.com/cprpromo/poke-the-old-people-for-tickets
Blingo
A station has a very nice diamond to give away fin June) and in the past have done a wedding at the client and various other promotions.
"Blingo" would be a one day photo scavenger hunt originating at the client. Meet there and at a set time, everyone gets a 25 square bingo card. Each spot on the grid has something to take a photo of, ie: "A dog with a bandana on it". Shoot pics of fives things/places/people that make a straight line, and be the first to return to the client to win.
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