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CPR Promotional Check-Up - Feb 28, 2020
February 28, 2020
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Concert Ambassadors
XTU in Philly is looking at more Country concerts than that market has ever seen in a single summer. Nicky who does afternoons there thought that awarding an ambassador for each show would be a homerun. The winner would get to go in inside for the broadcast, meet the artist, do some of the interview maybe, help with the social media and get one-step-above VIP treatment. Plus it sounds cool and no one has done it.
High/Low
High/Low is a killer methodology. The aforementioned NOW in SFO once did a Cinco de Mayo flyaway to see Lady Gaga with a giant receptacle filled with Red Hot candies. One of the Newcap stations sent listeners to the Sasquatch music festival with guessing how many “sheets of toilet paper” were in a festival porta potty. WMMR in Philly did it with an alphabetical variation: name the artist based on guesses. Bad Company? Too low. Loverboy? Too high.
B-105 in Cincy is a little more traditional and is doing it with cash, which people seem to enjoy winning. https://b105.com/contest/b-105-hi-lo-cash-machine-is-back
Rock The Sock
This sounds like a RHCP promotion.
I don’t need to get into why I was trolling Melissa Joan Hart’s Twitter account except that her attorneys have yet to put that on my No Fly List.
She was doing an awareness thing for a disease/malady that I had to look up it’s so obscure. BUT…there’s something about listeners decorating socks and posting the photos.
QEN did it for 5SOS in Birmingham.
It’s been a campaign for missing children. http://rockonesock.org/
Ingrid Michaelson does her own and uses them for interviews
It’s a great name. We should find more ways to use it.
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