CPR Promotional Check-Up - Jan 20, 2021

Local Biz

Congrats to JACK in Calgary for a great name for a “support local businesses” campaign. Matt & Sarah Mind Your Business | JACK 96.9 Calgary

Taco Bell

They have a history of doing “hole in one” kinds of promotions. In the case of one of the CHR’s, if the morning guy hit a free throw, everyone in the market for an hour at noon, could come in and get a free taco. In a market of 2+ million. If he missed, and he did, you could still come in during the time frame and get a soft drink.

With the push to get people vaccinated, what if you teamed up and did “Get The Shot & Make A Shot” at an outdoor area with social distancing opportunities. On a Saturday bring your proof of getting jabbed and ID and make a half field soccer kick or a free throw or even shooting a puck at a rink. Make it and get product from TB. Or another client who you think would be into this.

Elope To The Slope

Or beach or Vegas or golf course.

We’re a month away from Valentines and whatever you’re going to do might need to happen on Friday the 12th.

Marriages bring a LOT of family stress which is one of the reasons people just run off and do it. My brother gave everyone 24 hours notice and they did it in a park to insure there was not too much “involvement” from her family, who would have micro-managed it to death.

One of the things we’ve seen during COVID is that it seems to be easy-ish to get weekends at places like resorts that are within driving distance. And as prizes, they’ve been VERY well-received.

So find a couple leading up to the 12th, name the Future Does, post their photos but blacked out, have their voices digitized when they explain why they’re skipping all the hoopla, bring them in/somewhere on Friday, have a minister, announce them and their real names, Facebook Live it and then have them flee for the weekend. Because their family is going to be pissed.

The Boss Is Out Of Town

This has been a standard Radio contest for a millennium: you present it as the boss if off on some trip, you raid their desk and give away all the stuff they’d absconded with from the Promotions Department.

First, I think it would be funny to do a video where you “return to the station for the first time in ten months.” The receptionist should be there, covered in cobwebs, looking at Facebook and asking why no one ever came back from lunch on March 12th. (When Oasis sold their Ft. Wayne cluster, the new owner came in and declared “This doesn’t feel like a radio station!”. It was the nicest facility in Radio. Period. He took the furniture back to his office in Minnesota and moved them into another building that a

competitor had abandoned two years previously because it was too big of a dump. It was like the Rapture had occurred. Everything was covered in dust. The conference room looked like someone had pulled a fire alarm. Pens, paper, coffee mugs and stuff were just sitting there.)

They should visit the frig, maybe peep at what the PD had been looking at on his computer and then go into the GM’s office and start grabbing stuff to giveaway. A few old and expired pairs of tickets would be nice.