CPR Promotional Check-Up - Jan 29, 2021

This Is New

And “new” is “good”. From a Country station that has a big screen for the big thing:

-So you think you can Touchdown Dance! Put on your favorite teams gear and shake what God gave ya, even if it’s your belly… (station) and (furniture client) present the Touchdown Dance Challenge! Upload your video, 30 seconds or less at (station).com to be voted on by our esteemed listening panel for your chance to win a $1000 gift card to (client) and a 75” 4k Ultra High Def TV just in time for the Big Game. The Touchdown Dance Challenge is sponsored by (client),

“there’s nothing like it in all of California” and your abdominal undulation station… (station).

Extraordinary Nurses

Right now and going forward for awhile, doing anything to honor frontline workers has been and will continue to be a homerun. This is KyXy/San Diego’s current campaign. Nominate an Extraordinary Nurse for the CARE Awards! (radio.com)

Valentroll

A few stations like B-96 in Chicago and Hot in Ottawa, have done the morning show curveball where a listener calls in and invites one of the hosts to an adults-play weekend. Ask and I’ll walk you through it. It’s one of those bits that has a half-life equal to plutonium, ie: a decade down the line people will be at a remote and ask you about it.

With one of the stations we’re going to have the female host start to get Facebook messages from a guy she went to school with a million years ago, had never really known, he lives out of market, and he’s trying to strike up a friendship and then relationship.

Like the Chicago and Ottawa bit, it starts out as just a casual thing that comes up on the morning show. And let’s be honest, this is not entirely a new thing: lurkers from middle school suddenly popping up on social media. With one of the co-hosts, it was a guy she went out with one time in 11th grade and BANG, he’s suddenly popped up. They were trading messages on Facebook and cozying up…and she mentioned it to a friend who said that the guy was in prison in Connecticut for something really really bad. Zoinks.

www.youtube.com/watch?

As the week progresses you take some calls from other women who have had that happen. Did it work out? Did it fail?

And then he starts to get a little clingy. A little weird. So she posts some screengrabs of the conversation with his info blacked out.

Basically it’s a topic generator that ends with him going off the deep-end and her blocking him.

Bang. Bit over.

Any time you can do something like this where, maybe five or six years from now you’ll be at a wedding and someone asks if you had ever heard more from the creepy guy in Oregon, that’s a home run.