CPR Promotional Check-Up - Feb 11, 2021

The Weekend That Sucks

The problem with most weekend contests is that they rarely differ at all from the often-as-boring contesting you’re doing during the week. Weekend’s are about vibe. I love contests where part of the hook is that we don’t tell you what’s you’re going to win until something has happened. You’ve chosen a door. You’ve broken a piñata. Or in the case of this contest, it’s liposuctioned out of an intern. Vacuum cleaner SFX are a must.

Pothole

The season of cracked axles and flattened tires is almost upon us. If you live in the snow country, you’re all too familiar with potholes. Back when Q-102 in Philly was a Clifton station, that market was experiencing a particularly bad Spring. Some streets were literally impassable. And the City was saying that they were so backed up and under budget, it might be months to get these things repaired. So Jerry suggested, “Let’s just do it ourselves.” The station rented an asphalt truck and sent out the promo staff and jocks with shovels to personally fill in these caverns in front of listeners’ homes. THAT’S something Sirius or an iPod will never be able to do. And one of the reasons that station was a juggernaut for so many years.

Things That Crawl

For your mall or similar clients, I again regurgitate a diaper crawl. These are so successful at getting TV that I have a contract riding on a station down south getting TV in March.

You have three ops coming up. The Cupid Crawl for Valentines. Leprechaun Crawl for St. Patty's Day. And the Bunny Crawl for Easter.

The only difference is what you torture the children with having to wear (little wings or a halo, a jaunty green cap, and fake rabbit ears and a fluffy cotton ball on their butts, respectively)

This is like Baby Idol; it hits a big passion button with the parents.

Very simple. Register on line and at the clients. A dial position number of babies are chosen to crawl. You will get people who don't show up so first-come-first-serve spectator's children can fill the vacancies.

They're lined up. Whistle blows and to screams and shrieks from the parents, they're off. First across the finish line wins a bevy of appropriate prizes. Great, awesome op for clients, zero cost to put on, and it always always gets TV.