CPR Promotional Check-Up - Feb 24, 2021

Plow It Forward

Thank you to Scott Sands for sharing this campaign by a local TV personality who is mobilizing viewers to shovel out elderly or disabled neighbors.

If you are in that tier of states where more winter weather is not just probably but inevitable, get this sponsored and ready to launch with the click of a key.

Activating Listeners > Every Contest Ever.

Social Media Juice

From myTalk in the Twin Cities;

“Roxanne, I have what doctors call ‘very active glands’.”

Easter

Technically, St. Patrick’s, March Madness and Spring Break are next, but hopefully you have plans for them already.

On Line Egg Hunts I’ve lobbed out half a dozen variations of this for things like St. Patrick’s Day. Ask and I’ll walk you through how one of the event centers here does it.

Match Game It’s been done with stockins and masks and other items, so why not with eggs: pick two eggs, the talent tells you whats behind them like “Dinner at El Cancun” and “A membership to Snap fitness.” Track the guesses, match two and win. Anticipate time to sell in prizes so I’d get working on it now.

Basket Robbins What do people do on Easter? They post pics of their kids. Great. Share with your station and maybe the kid will win some ice cream

On It With A Bonnet It’s also a “thing” to post/share retro photos of Easters past when you were 2 and mom stuck a bonnet on you. There’s a gallery promotion. Too bad that U2 isn’t touring because you could do Bonnets For Bono.

Bunny Races Traditionally diaper crawls at shopping malls are a homerun. If you haven’t done one, you haven’t lived. And they ALWAYS get TV coverage. Always. Babies Crawl Across Finish Line in New York's 2018 Diaper Derby - YouTube

And if you can do that? That’s great.

You can also do bunny races on-line or simply on-air like Mark Adams dd with reindeer races. Listeners are assigned a bunny and the race (pre-recorded) is called. Your bunny wins and so do you.

Hammin’ It Up One of the stations has a buttload™ of Honeybaked Hams to giveaway. It’s entirely possible to overthink prizing. Anyone who has given away turkeys in November and trees in December know that these things will blow up the phones. If your company allows you to do post-and-vote photo galleries, then do ones of little kids in their Easter best. It’s like Santa Baby: your digital numbers will pop.

Chubby Funny If it gets 13 million views on youtube, then they’re probably doing something right.

Instaham Again, you can overthink prizing. A ham dinner will get more than a few people to hashtag you.

Twitter Bunny As done by one of the stations for Bruno tickets. Tweeted clues as to the location of a plastic egg that had the passes.

For The Beer Lovers One of the stations did an Easter Kegg Hunt in 2012 and lost a beer keg in their market, offering clues that eventually lead one listener to the keg. There was some prize for returning it.

Shades Of “A Christmas Story” If you've got a bunny costume, then the world is truly your oyster. Or at the very least your scallop. B-95 in Fresno once sent the morning guy to a Childrens Hospital dressed in a bunny outfit. They gave out baskets to the kids on the ward, and basically hung out. Fun and charitable. There's a concept.

Ripped From The Page’s Of Summer Camp More fun with eggs at V-103 in Atlanta where they did an egg toss contest to give away a trip. Pairs of listeners tossed eggs back and forth, stepping back a foot after each series. Their feet had to stay planted and if they missed or it broke, they were out of the contest. Done as Balloon-O Mars at WiLD in Tampa.

Free Crack Or, as a weekend contest crack open eggs on the air and you win what’s inside. Sell it as “all this weekend, we’re giving away free crack.” Or crack repair with a windshield client, as done by one of the Newcap stations

Egg Roulette Your other comedic element.

Because It’s About The Food Just like Thanksgiving, a mega-family meal is a big tradition for this holiday. What turkeys are to Thanksgiving, hams are to Easter. The station with the most generally wins. KRTR in Hawaii always hooks up with the Hyatt for Thanksgiving and gives away fully prepared meals: the turkey, the sweet potatos, the lime jello mold...the works. A huge prize that they always get some mileage out of. This is easily adaptable for Easter. Either to take home or give out brunches at one of the biggest restaurants in town.

Great Friday!!! What’s better then Good Friday? How about Great Friday? Hoard movie tickets and other swag and next Friday, do versions of the Power 96 “Power Blast”: open up the phones for 20 minute periods of time; everyone who gets through wins. We answer? You win.

The Other White Meat What if you did a fake morning show broadcast on Friday from the Grand Opening of The Bunny Buffet; a restaurant that only serves meals prepared with rabbit meat. Much like the Reindeer Café that Wild in OKC did the Friday before Christmas. Or https://soundcloud.com/cprpromo/button-pusher-promoKSON’s Callahan’s Feline Cuisine on April 1, 2011. Disregard the file name.

Oh, The Carnage Q in Memphis had a group of listeners each select a color Peep, a promo person put them out on the road and the last one to get hit by a car won a prize for its listener. The Peep 500.

The Peep Olympics And finally, it’s nice to see a station NOT miss the opportunity to acknowledge Easter using those gross marshmallow “peeps” candies. This is from WIOG in Saginaw where, in 2006, following a torch run and urine test, the first annual Peep Olympics unfolded.

And a reminder that April Fools does in fact fall on Easter this year.

Challenge One - The Heat Is On
Peeps 1,2, and 3 all go into the microwave I brought into the studio. We set it on a swivel chair, how safe huh?...We had caller 10 guess which will peep will explode first. Instead of exploding as anticipated, they melt and catch fire. We spent the next 2 hours smelling like Smores and fanning smoke into the hall without looking too suspicious.

Challenge Two - The Swim
Pink Peep and Yellow Peep go into the toilet bowl in the community ladies room. This had to be done in between "users" and the male intern shooting video had to stay very still. Caller 10 guesses which peep will go down first post flush. We wanted to have a winner so we played until a caller guessed right. 3 rounds and 6 flushed peeps later the toilet stoped working as well as it should. We got confused looks as the intern and I exit the bathroom together smelling like campfire and looking quite guilty.

Challenge Three - The Peep Show
Each member of the show stuffed as many peeps as they could into their mouth. Then they recited a line from a movie and the caller had to guess the movie it was from. Very funny, and lots of gagging, which makes for some good audio.

KZIA did this with Heather the Morning Show Producer in 2007. Nothing says a million hits on youtube like some woman with her faced stuffed with that awful candy, singing hits.