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CPR Promotional Check-Up - Mar 1, 2021
March 1, 2021
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Great Moments In AR Filters
From Gabe at Mix in Canton: No doubt you've seen the 'which
are you?' on Instagram. I figured why not take a stab and have a little fun? I tried three different filter types which Facebook kept rejecting cause they are arbitrary but I think stations can have a lot of fun with AR, at least while the trend lasts. This is a simple first run but I'm already working on a couple more great localized concepts! The link to use the filter is currently the link in our profile bio.
Trolling Clients
One of the stations is involved with a charity event hosted by an athletes foundation. They’re going to see what local businesses and are supportive of the foundation and use it as an “in” for future opportunities.
My favorite AE was named Meg and she was great because she was a sincerely nice person and inevitably became really good friends with her clients. Socialized with them and their families and would support things like their kids’ youth sports programs and things like that. She didn’t do it because she was a sleeze. She was just being Meg. That’s who she is.
It wouldn’t be entirely stupid to put together a hit list of 50 local business people and turn it over to someone to go through their social media. Just a quick scroll back through Bob The Car Dealers.
A Winning Client Meeting
Hot 104.5 in Knoxville had a request from a grocer client to come in and blow them away with a spec promotion. They brought this….and when it was done….the client applauded.
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