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CPR Promotional Check-Up - Mar 16, 2021
March 16, 2021
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Last Prize Standing
This is basically the greatest contest ever for taking something like $5000 and making it sound like you have $500,000 to give away.
You create a dial position number of prizes and listeners then eliminate them one by one until one is left and all of the qualifiers are in a draw for it. In fact, one of the Cumulus stations is doing it with $50,000 and 92 prizes or experiences.
The fun part of the station is to come up with the prizes. Beer is assumed. You sit around and think about what you can get with, say, $5000. Mix it up. Do some lifestyle ones, some recreation ones, some toys, some travel, and a couple of just stupid ones.
The key is to get into it and have fun with the prize packages. It’s not “Prize #37, A Trip To Las Vegas.” It’s Prize #37….(Station’s) Lost Weekend. “After landing at the McCarran, your Uber will stop at Bonanza Liquor, Home Of The $2.99 T-shirt where you’ll have a bottle of Boise’s Best Champaign (the only bubbly brewed in Idaho) waiting for you. Next stop? Circus Circus and…”
Kind of like The Last Contest: the prize descriptions sell this. Happening at Rogers in Kingston. Brock & Dalby’s Last Prize Standing | K-ROCK 105.7
Group Contest Names & Themes
If you are locked in, then file this for the next round. Because…repeat after me…they all sound the same.
Karen Cash Just done by Kiss in Dallas and DJX in Louisville. Why? Because Karen’s need cash too. KAREN CASH PROMO 1 by cprpromo | Free Listening on SoundCloud
The Royal Families Funds Another DJX contest where they parodied internet scammers and you won Prince Naj’s seized funds.
North Korean Millionaire Wild in SFO, for Cinco de Mayo once awarded the equivalent of a million Pesos. I think it was $2000. Did you know that $1000 is worth 900,000 North Korean Won? Done with Rubles by Energy in Myrtle Beach.
Cancel Cash Because $1000 will cancel some bills.
Crude Cash What is so specific to your market that it part of the DNA? Here in Minnesota? It would be lutefisk. I’m not kidding. KRBE in Houston did Crude Cash and created their own Texas oil billionaire who did the imaging and had his own social media profile.
The $1000 F Word Also at KRBE, the F stood for “free”. KRBE F-WORD TEASE #1 by cprpromo | Free Listening on SoundCloud
Or The Cash Equivalent $1000 doesn’t have to be $1000. It could be $1000 in gas. Or, in the case of ‘DJX, $1000 in ceramic cats…or the cash equivalent. WDJX Win $1000 In Ceramic Cats 3 by cprpromo | Free Listening on SoundCloud Kiss in Albany did $1000 in pumpkin spice lattes…or the cash equivalent KISS 102.3 Win $1000 In Pumpkin Spice Latte by cprpromo | Free Listening on SoundCloud and JACK in Dayton did it with hand sanitizer.
Summer Starter Kits Just done as 2021 Starter Kits.
WTF Win. Thousands. Free.
Keeping Up With The Cashcardians Here’s a family that you can parody mercilessly and get nary a complaint.
Wheel Of Gift Cards Done by BEN-FM in Philly where every day they awarded $1000 gift cards to different clients. Actually, you just won $1000 but we have so desensitized people to $1000 that $1000 at McDonalds sounds way bigger.
Cash Grab Fever Done down the hall at WMMR.
The Big Bribe As done at KLUC in Las Vegas because…well…that’s what it is, right?
The Vigilante This is coming to an Alpha Media station where a super hero is going to be wiping out people’s bills and standing up for the little man (and woman).
Ghost Your Bills From Entercom in Chattanooga. I love the name.
Low Town Dough Another great moment in hyper local imagery. You would have to live in Portland to get it.
Dumpster Diving From Alpha in San Jose.
The Boss From Hell As done by Jamz in Orlando where “Craven Morehead” the misogynistic GM from Hell was the voice of their group contests….and they pulled numbers from these things. The contest methodology was basic but the premise, the reason for giving away $1000, always played off one of his misunderstandings or misadventures. They won an Addy.
The Free Money Monkey From Kiss in Charlotte where Marty evolved (pun intentional) as he kept coming back for more contests. Marty The Free Money Monkey Went To Vegas by cprpromo (soundcloud.com)
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