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CPR Promotional Check-Up - Jun 21, 2021
June 21, 2021
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Nailed It
This is a Summer like none ever and 97.1 NOW-FM figured that “The Greatest Summer” ever pretty much encapsulates that vibe.
And kudos to Jake and Melissa for tieing it all together and actually making the name mean something.
now_summer cash_tease1 by cprpromo | Free Listening on SoundCloud
now_nobody's gonna know by cprpromo | Free Listening on SoundCloud
now_memorial sweepers by cprpromo | Free Listening on SoundCloud
now_summer kick off mem day by cprpromo | Free Listening on SoundCloud
PS5 In A Row
In the beginning, there was “Listen for a song to win”. And it was good.
That begat “The Double Play”; two songs in a row that are the cue. And it was better.
And then Cat Thomas at KLUC created The Menage A Ticket: three songs that paid off with Taylor Swift tickets. And it was fantastic.
We’ve so desensitized people to “win $1000” that it really all blurs together. Experiences? Gadgets? People love those. So when ‘QYK in Tampa landed a Playstation, they did five songs that you play in a row. And it was huge. And it has headed west to Live 95.5 in Portland.
Beach Patrol
The Art of Promotions is knowing where your listeners are and then going there.
- In Vancouver, it was ski areas so one of the stations did Snow Squad
- Kiss in Charlotte? Pool Patrol. Because you can find masses of humanity at the apartment complex and condo pools on weekend.
- Minneapolis? Lakes. Which is why KS95 has had a party barge in the past.
- Saginaw? Campgrounds to their north. Which is why WIOG relocated to a campground for the 4th and MacGyvered a signal back.
- Philly? The Jersey Shore which is why Beasley has people out there but also give away beach rentals
And in Tampa, it’s the beach. They sold the Patrol and have a calendar of where they’ll be broadcasting. Look at the video (except for saying that it’s Labor Day) THAT is Tampa in the Summer. Not sitting in a studio.
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