CPR Promotional Check-Up - Jun 28, 2021

Go. Sell. This.

From Summit in Knoxville and Bruce Patrick:

Asking listeners to share their patriotic sidewalk chalk drawings on social media, winner scores $500 CASH from sponsor Baskin Robbins. We'll also be sharing the winning photo thru the July 4th weekend on all station website homepages.

Sidewalk Sendoffs

What do people do the last week of August? They take photos of their kids on the first day of school and share on social media. This year it will be far more celebratory, so turn it into a gallery contest and get some clients to provide things like haircuts, clothes, supplies, a spa day for mom and “school lunches for a year” which is about $400 and sounds larger than life.

For The Coffee Clients

One of the stations had a promotional request/demand from a coffee place that is gearing up for people to start returning to workplaces.

Coffee mugs found in office cubicles are kind of like keychains: they often have some kind of significance to the person. It was their dad’s. They won it bowling. They got it on their honeymoon. So what if you throw a bone to the mid-day audience and have people post theirs for a gift card from the client?

411 Pain

One of the stations is working on an insurance, lawyer referral client and the PD had some great ideas to bring to them and I also added a few.

First, if you haven’t done “What’chu Doing At The Courthouse?”, you haven’t lived.

At some point everyone has hurt themselves. My friend Kent has the xray of a nail from a nailgun thathe embedded in his ankle in 1995. Me? This is me getting loaded into a ambulance after a workplace snafu at Wild in SFO. What if you did Scar Wars as a gallery?

Also, even a minor slip-and-twist-your-ankle can be expensive, so one of the CHR’s had the kind of oafish Producer come in on Monday and when they asked “How was your weekend?” he would explain about how he’d gone to the store, a shopping cart wheel fell off, he stumbled, hurtled over the cart into the shelf of jarred pickles, they fell over….and they always had the “Ohhhhh….noooooooo…..” slow mo SFX added to the tail. He talked about the ambulance, the oxygen (he got lightheaded when he saw all the smashed pickles)(he loves pickles), the stitches, the pain meds, etc. Guess the total cost of his mishap and ER visit to win whatever swag they had available that week.

And the greatest slow mo mishap in cinematic history to inspire you.