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CPR Promotional Check-Up - Jul 14, 2021
July 14, 2021
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Welcome Back!
This is my first air travel in 16 month and the message from the airlines, the hotels, the rental agencies is “Welcome Back!”. That’s nice. Positive. They show an appreciation for your loyalty.
This Summer has been one MASSIVE migration. The Friday before the 4th was the single biggest sale of gas day in the US since 2019.
In a lot of markets people will head in a certain direction on Fridays and return on Sundays. Smart stations know these routes and market to the people stuck in traffic. In Minny you head to “the lake” which is usually up 94, 10 or 35. So one of the stations here, on the Friday before Labor Day bannered the overpasses on these three routes with street teamers holding handmade banners. “(Station) says ‘Have fun’!”
On Monday afternoon they were on the north side of the bridge holding signs welcoming people back.
Smart. They cost were some bed sheets.
September 11th Firehouses
Promotion is the Art of fishing. Fishing for meters or diaries. And most stations fish in the most densely “schooled” portions of the lake. Which makes sense. But then you also are missing the tall reeds on the far side of the surveyed area where a few might be lurking.
One of the stations just got a significant signal boost and now they’ll be heard in surveyed parts of the area that they were before. So, the morning guy suggested, and this is brilliant, starting on September 10th and every weekday for the rest of the month, going out to one of these little towns where some station presence will really make an impact, and feeding the men and women at the fire station. Having a barbecue in the parking lot and inviting everyone down to honor these front line heroes. Great marketing and they’ll probably be the first station in YEARS to acknowledge these people’s existence.
Plus, they’re getting it sold and the food from a sponsor.
Dorms
It will be school-as-normal for most universities. Being on campus to welcome back ^ the kids would not be a waste of time. And you can sell it, like B96 in Chicago with these doorhangers that they went and handed out en masse.
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